Become an Expert

 Nail Your Niche!

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What if your ideal clients saw you as their go-to expert? 
What If they believed YOU could guide them through every design decision, save them time & money, and get them to their goals with less stress and more success?

What if they has so much confidence in you they didn't feel the need to run every idea by their friend who "knows design?" 🙄

That’s what becoming an expert does for your business! 🙌

Becoming an expert helps clients CHOOSE you, TRUST you, & pay you.


Rebecca West, interior design business coach

 

What's the secret to becoming that expert?

It’s not adding more credentials, expanding your services, or chasing a broader audience.

It’s about mastering your niche and creating a strategic marketing plan that positions you as the choice, not just a choice.

 


Here’s Why You Aren’t Getting the Clients You Want

Your work may be good (even great!) But if your business blends in with every other designer out there, potential clients simply can't tell how you’re different, better, and exactly what they need.

If that messaging isn’t clear, how are they supposed to know why they should hire you—let alone trust you with a big investment?

Nailing your niche is where client confidence begins.


Why Nailing Your Niche Changes Everything

Niching doesn’t limit your opportunities—it focuses your energy and makes your marketing work. When you have a well-defined niche:

  • Your messaging becomes magnetic to the right clients.
  • You attract fewer price-shoppers and more committed partners.
  • You become known for a signature style, service, or solution.

Instead of chasing projects, you position yourself as an in-demand expert—and that’s where the money, respect, and ease come into play.


What If You Don’t Know Your Niche? Or Can’t Commit to One?

That’s exactly why I created Nail Your Niche. This program helps you:

    • Uncover what makes your work special so you can articulate your value with confidence.
    • Choose a niche that lights you up (and stops you from getting stuck in analysis paralysis).
    • Build a marketing plan around your niche that works for you, your business, and your goals.

Sound impossible? It’s not! At least not when you have clear guidance and practical steps.


What If You’ve Tried to Find Your Niche Before, Without Success?

Unlike many niche-finding programs, this one isn’t about developing a "client avatar" or becoming a boring one-note wonder, providing the same aesthetic over and over again. It’s about leveraging your natural talents and rich background to attract clients who desperately need you.

Other programs are about chasing clients.

This is about getting them to chase YOU! 💪


What If I Already Have a Niche?

Congratulations on picking a niche!

If you've already nailed your niche and know exactly what you want to be known for but have trouble executing your marketing, check out Mimosa Mondays. It's a juicy marketing mastermind group built to keep you on track, inspired with fresh ideas, and moving toward your long-term business goals.


What's included?

The Nail Your Niche Program includes:

 

🌟 Three VIP coaching sessions:

✅ Kick-Off Sesh: Dream Big, Set Goals

✅ Implementation Sesh: Put the Work Into Practice

✅ Accountability Sesh: Overcome Blocks & Obstacles

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🌟 Guidance through the Nail Your Niche curriculum which includes 10 self-study modules with focused homework and exercises designed to help you:

✅ Identify and Embrace Your Unique Value

✅ Choose a Powerful, Profitable Niche

✅ Create an Actionable Marketing Strategy

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🌟 Regular Google-doc feedback directly from me on your exercises to help you refine and focus your work.

Total Value: $1250

Coaching Investment: $850


Ready to own your expertise & start marketing strategically?

Let's Nail Your Niche! It's the only way to become the designer clients trust, respect, and rave about.

It's time to make yourself the obvious choice for your perfect clients.

Interested? Want more details?

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💛 Testimonials & Encouragement 💛

"My biggest takeaway from the Nail Your Niche course is that I need to say something other designers cannot say. This course helped me hone in on what matters to me in design and what I want to focus on in my business." – Stephanie K.

"Rebecca's course taught me how to aim high in the luxury industry while also accepting smaller clients as stepping stones to success. The information provided is invaluable for refining your niche and advancing your career." – Sarah V.

"The fast pace of the course helped me fit it into my already-busy schedule and implement the ideas right away! I found it surprisingly easy to focus due to the quality of information provided. ” – Bethany L.

Rebecca's guidance got me moving! I finally feel confident about my marketing my services and am motivated to take action!” – Sue K.