Seriously Happy Biz Tips
My best advice for growing your interior design business
What Should Be on an Interior Designer’s About Page? A Before-and-After
Janie’s About page included plenty of good information. It shared her previous career, her decision to become an interior designer, and a charming story about growing up in a creative family home. Author’s Note: “Janie” is a pseudonym while her new website is under wraps. I look forward to sharing the finished page once her…
A Good Interior Design Contact Form Will Diagnose, Not Just Qualify
Sales experts and marketing folks talk a lot about “qualifying” potential clients. While I understand the word, a lot interior designers (myself included) resist the word qualify. I mean, yes, we get it: Before you take on a client, you need to know whether they have a real project, an appropriate budget, and a timeline…
How to Adapt Your Interior Design Message for Homeowners, Contractors, and Referral Partners Without Losing Your Brand
A tagline is supposed to capture the heart of your business in just a few words. No pressure. 😅 You can spend weeks refining it, testing it, questioning it, changing one tiny word, changing that word back… so when you finally find the elusive words you’ve been seeking, it’s tempting to decide: This is the…
Can AI Understand Your Interior Design Business From Your Blog Titles? A Case Study 🤖
The secret to a great interior design blog is not just a great interior design blog post. It is also a great interior design blog title. A good blog is one of your strongest marketing tools, not just because potential clients might read your posts, although we LOVE that, but because your blog helps search…
What Should Be on an Interior Designer’s About Page?
What Should Be on an Interior Designer’s About Page? Most interior designers think their About page is supposed to answer one question: Who am I? That is not wrong, exactly. Your About page should help people understand who you are, where you came from, and why you care about the work you do. But if…
Attracting the Wrong Interior Design Clients? Your Messaging May Be the Problem
If you keep attracting interior design clients who don’t trust your process, respect your boundaries, or understand the way you work, the problem isn’t your talent. It may not even be the clients. It may be your message. Before a client ever fills out your inquiry form, your marketing is teaching them what kind of…
Should Interior Designers Put Prices on Their Website? (How Price Signals Build Trust)
A few days ago, I found myself on the buying end of a sale, and it reminded me why it’s so important for interior designers to put prices on their website or, at the very least, to give potential clients some kind of price signaling before the proposal. As someone who spends a lot of…
Interior Design Clients Aren’t Difficult—They’re Scared, Confused, Tired, & Overwhelmed
Wondering why your interior design clients can’t make a decision? Interior Design Business Coach explains everything in her upcoming book The DECIDE Method. In this excerpt, she talk about the 5 common obstacles to making important decisions.
Do You Need a “Good Portfolio” to Get Interior Design Clients?
Interior designers worry about their portfolios, and with good reason. We work in a visual industry, and the internet feels full of designers with more luxurious projects, larger renovation budgets, and clients who apparently agree to install unlacquered brass and hand-painted wallpaper without a single practical concern getting in the way of “The Grand Vision.”…
My Best Argument for Embracing an Interior Design Niche: It Helps You Figure Out the Numbers
Recently, one of my regular readers wrote to say: “My discomfort with talking numbers comes from not always knowing how much things cost. Every time I try to research ‘typical’ ranges, they vary wildly… I need to figure out a few reliable price ranges I can confidently reference in conversation.” ~ Frustrated in San Francisco…
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