About 5 years into my business I found myself drowning in marketing experiments.

My website was a minefield of too many freebies and services. Boxes of outdated brochures and business cards were collecting dust. I knew my marketing was a mess—and I needed to fix it.

I hired marketing assistants. I hired marketing assistants. They could execute tasks, but they weren’t strategists.

I hired a marketing strategist. She understood corporate marketing, but she didn’t understand our industry.

I wasted time. I wasted money. And I still didn’t have the clarity I needed.

A bit of spring cleaning...

After investing about $11k in marketing education (phew!) and learning from brilliant mentors, I finally cracked the code on applying smart marketing principles to a residential interior design firm.

Once I cleaned up my marketing and clarified my message, everything changed—I started attracting dream clients who wanted ME. My business took off, people wanted to work for me (!), and I was finally making a reliable, professional income.

This is normal.

Know what? Every business owner goes through this phase. Like the transition from being a kid to being a grown-up, things get messy in the middle. 🤪 The real question is whether you want to muddle through on your own or fast-track your success by getting help. There’s nothing wrong with a slow burn… but if you’re ready for a rocket boost to get your marketing mojo back…

✨ Cue the North Star Audit ✨

If you’re where I was all those years ago, I’m here to help you clean up the mess and get back on track. With a bold, clear marketing message, you’ll attract the right clients and make the most of your marketing time and energy.

I bring a rare combination of in-the-trenches interior design business experience and strategic marketing expertise. Unlike outsiders who don’t understand the industry or designers who aren’t marketing pros, I can bring clarity to your marketing like no one else can.

What Is the North Star Audit?

It's a deep dive into everything you’ve put out into the world, where I analyze your:

• • Website
  • Instagram, Pinterest & social accounts
  • Industry profiles (Houzz, NKBA, etc.)
  • Brochures, freebies & ads
  • Other marketing experiments (even that Groupon you tested 😆)

Hidden in your marketing is gold—the unique messaging that makes your ideal clients say, “Ooh! You’re the designer for me!” I find those gems and advise you on how to polish them. 💎

What will you get? 

After the Audit, you’ll get a detailed report with what to keep & elevate, what to revise & release, and what to terminate & toss. 

Armed with clear, actionable insights from an outsider with insider knowledge, you’ll be equipped to make confident, strategic decisions about where to invest your time, money, and energy in marketing your design firm.

The goal: for you to have a roadmap and clear steps toward creating the clarity and consistency that builds trust and eliminates confusion.

How does it work? 

1. You'll send me all your marketing materials: website, Instagram, Pinterest, Houzz profile, brochures, business cards—you name it.
2. I’ll analyze everything and create a detailed North Star Audit Report.
3. We meet for a private VIP coaching session to strategize bite-sized changes that will transform your marketing into a client-magnet machine.

The investment? Just $1,200, with the easy potential to 10x your investment in less than a year.

unclear marketing = client hesitation

The Antidote? Eliminate uncertainty.

When your messaging is clear, clients feel confident saying YES.

If your marketing is confusing clients—or worse, making them turn to less talented designers—you've gotta fix it. The North Star Audit is the Spring clean your business needs.  📩 Email me below and let’s get your North Star Audit started!

You’ve Got This! 💪