Time to spring clean your marketing?
the North Star Audit
Is your marketing a hot mess? 🔥
I get it.
A few years into my business, after experimenting with finding my niche, trying on dozens of marketing messages, and developing freebie after freebie, I found myself completely confused about how to tell people what I did—or who I did it for.
I didn’t even know what kind of impression I was giving potential clients. Did they understand what I did or how I could help them? Was I accidentally confusing them right when I should be creating clarity? 😬
All I knew was *I* was confused.
And if *I* was confused, my team, clients, and contractors probably were too. 😱
I tried hiring marketing help.
They were great implementors, but not strategists—and without a clear plan to guide them, they couldn’t make the impact I needed.
Then I hired a marketing strategist.
She wasn’t in our industry, though, and her generic advice fell flat - a waste of $2,700 hard-earned dollars.
I was stuck, overwhelmed with to-dos, and still lacked a clear path forward.
I wanted a strategy.
I needed focus.
I was looking for marketing clarity.
I needed to untangle the mess I'd made in my first few years in business and get crystal clear on the value of not just hiring an interior designer, but hiring me.
✨ Cue the North Star message audit ✨
It took a few years of frustrated experimention, but I finally got there. I cleaned up my marketing, clarified my message, and started magnetically attracting clients who wanted ME! 😊
That's also when people started asking to work for my company (whaaaaat? 🤯 ☺️ ) and things took off for Seriously Happy Homes! 🚀
But it took me waaaay longer than it had to, involved waaaay too much second-guessing, and could have been so much more straight-forward if I could have found the help I needed (and was trying to pay for - but Ugh! - so much wasted money.)
More importantly, I could have been making a professional, reliable income way sooner if I'd just had the right coaching from the start.
I don't want that for you.
That's why I built the North Star Audit. ✨
So... what Is the North Star Audit?
The North Star Audit is a 10,000-foot review of everything you’ve put out into the world to represent your business—whether you remember it or not.
During the Audit, I’ll take a deep dive into:
☑️ Your website
☑️ Instagram, Pinterest, and other social accounts
☑️ NKBA, Houzz, and other industry profiles
☑️ Brochures, freebies, and ads
☑️ Angie’s List or Thumbtack listings (yes, even that Groupon you tested)
☑️ And whatever other marketing experiments you've dabbled in 🤓
Hidden among years of trial and error, ideas, and starts-and-stops are the gems that make your business you. I'm like a business archeologists looking for hidden treasures—the very things that set you apart and make your ideal clients say, “You’re the designer for me.”
After the Audit, you’ll get a detailed report with:
- What to keep and elevate: the content that’s working hard for you.
- What to revise and re-release: the pieces with potential but need polishing.
- What to terminate and toss: the outdated or unhelpful clutter.
I’ll also highlight consistencies you can leverage to build trust, as well as inconsistencies that might be chipping away at your credibility. Armed with clear, actionable insights from an outsider with insider knowledge, you’ll be equipped to make confident, strategic decisions about where to invest your time, money, and energy in marketing your design firm.
If marketing feels overwhelming, and the weight of inconsistent messaging, old experiments, and scattered efforts is holding you back, the North Star Audit is the Spring clean your business needs.
Let’s dust off the old, spotlight the best, and make your marketing work for you.
How does it work?
- You'll send me all your marketing materials: website, Instagram, Pinterest, Houzz profile, brochures, business cards—you name it.
- I’ll analyze everything and create a detailed North Star Audit Report outlining the messages you’re currently sending.
- We meet for a private VIP coaching session to strategize bite-sized changes that will transform your marketing into a client-magnet machine.
The investment? Just $1,200 (less than half of what I spent for way less help from someone who didn’t even understand the design industry).
When it comes to marketing, what we’re really up against is one thing and one thing only: Uncertainty.
More specifically, uncertainty in our clients’ minds that their investment of time, money, or effort will be worth the result of hiring us.
Uncertainty = No sale. 😢
When your message is scattered or unclear, potential clients will hesitate.
Hesitation = Lost Opportunities. 😞
Knowing this, our job as designers & business owners is pretty straightforward: Eliminate as much uncertainty from our clients’ minds as possible.
If your marketing is confusing clients—or worse, losing them to less talented designers—let’s fix that. Email me below and let’s chat about getting you a North Star Message Audit!
You’ve Got This! 💪