Become a Leader
Set Your Rules!
Beautiful Boundaries = Better Designs
(and Happier Clients!)
How do clients behave when they work with you?
Do they confidently trust your decisions and rely on your expertise? Or do they second-guess your guidance, question your fees, and let their cousin who ‘knows design’ weigh in on every choice? 😩
Here’s a little secret: Clients follow leaders.
Leaders have rules, systems, and a clear path forward. And clients who feel well-led are not only happier, but they’re also willing to invest in your services—and recommend you to others.
That’s what becoming a leader does for your business! 🙌
Becoming a leader keeps projects - and profits - on track.
Why Clients Trust Some Designers, But Not Others
It’s not about being friendlier or more flexible. Trust comes from:
- Clear boundaries that establish expectations from the start.
- Defined processes that guide clients from kickoff to reveal.
- Confidence that this is not your first rodeo (and you know exactly what needs to happen to deliver exceptional results).
What Happens When You Don’t Set Rules?
Without clear boundaries and processes, you:
- Face endless scope creep and burnout.
- Struggle to get final payments, approvals, or after photos.
- End up with indecisive clients, midnight texts, and projects that drag on forever.
(If you don't have any of those problems then it sounds like your processes are working great, and you probably don't need this program. Bravo!)
It's not your fault.
It's not like designers end up in this situation on purpose. We aren't taught how to create effective business models in design school—we're taught how to design.
Having figured out we need some kind of process, many designers buy or adapt a system from another designer.
The problem? It never quite leads to the seamless process they promised.
Why? Because it’s intimidating to enforce rules, especially when you're trying to keep your clients "happy."
When we borrow rules from someone else's business we don't have true confidence in them, so we aren't as likely to hold firm when boundaries get crossed. And clients (just like kids) will always take as much as we'll give them. Wouldn't you?
Why Lead to Launch Works
Lead to Launch fixes all that.
This isn’t a template library or a list of generic guidelines.
This is a VIP coaching program guided directly by me that helps you create your rules based on your values, your business goals, and how you want to serve your clients.
- Develop a custom client attraction and onboarding process that establishes leadership from day one, including:
✅ A trust-building intake form
✅ A leadership-establishing consultation process
✅ A clear, easy-to-understand service menu
✅ A comprehensive and irresistible design agreement
- Set clear, enforceable boundaries that make your business run smoothly (and boost client trust).
- Gain the confidence to hold firm—because when your rules are grounded in strategy, it’s easier to stand your ground.
Lead to Launch = Happier Designers + Happier Clients!
Boundaries and processes don’t just protect you—they build trust, clarity, and ease for your clients:
✅ Defined roles mean clients know what to expect (and where they fit into the process).
✅ Firm boundaries create smoother projects that finish on time and on budget.
✅ Clear leadership makes it easy for clients to follow your advice—and love the results.
When your systems lead to confident decisions and seamless execution, you consistently deliver great design—and your clients become walking, talking referrals for your business.
When you know your boundaries are good for your business and your clients, enforcing them becomes second nature. 🙌
Like a parent keeping a kid from riding a bike on an icy street, you’ll be firm with confidence—because you’re leading clients to a better outcome.
Ready to Be the Leader Your Clients (and Business) Need?
If you’re tired of feeling stuck in a cycle of late nights, scope creep, and doubting your own systems, it’s time for a change. Lead to Launch is your step-by-step guide to creating a business that works for you, not against you.
Join Lead to Launch Today and build the confidence, processes, and boundaries that make clients trust, follow, and rave about your work.
What's included?
The Lead To Launch journey includes 6 months (over 50 hours!) of content & coaching, giving you access to:
🚀 18 Guided Learning Modules (6 weeks of training)
I'll guide you through a program designed so you can engineer a client experience that builds deep trust in you and your expertise—supercharging your services, intake form, consult process, and design agreement—so that it's easy to take new clients from their first click to eagerly signing your design agreement.
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🚀 Direct-From-Rebecca Feedback
Regular Google-doc feedback directly from me on your exercises to help you refine and focus your work.
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🚀 Implementation Coaching (6 Private VIP Sessions)
4 months of personal VIP guidance via 6 private coaching sessions to implement needed changes & supercharge your success.
Goal: Set up your money-making, client-attracting, boundary-setting system. 💪
What's it cost?
Lead to Launch is available as a:
- Solo Journey: $8700 (no waiting for a group kick-off date)
- Group Journey: $4350 per person, 6 students maximum (ask me about the next kick-off date)
- Private Group Journey: Gather your own group for the best deal! Ask me about a personalized experience for your circle of colleagues or industry group.
Is it worth it?
Don't take my word for it - let's hear from the students:
"It revolutionized my business!"
"I don't say this lightly: This has been the best program I have ever invested in as a business owner. Taking it has absolutely revolutionized my business and helped me fix things I have struggled with for years… and is absolutely worth the investment. Hell, I've already made it back (and a little more)! It's worth every penny!” - Brandi O.
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"It helped me make bold, scary changes."
"Lead to Launch gave me the momentum I needed to make bold, scary changes in my business. As someone rebuilding my business model from the ground up, this program saved me from trial-and-error frustration by providing a solid foundation, personalized feedback, and actionable tools. Every day, I’ve seen progress in my processes, mindset, and overall confidence—and I truly recommend it to any designer, especially those just starting out.” – Calisha S.
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"If you're serious about leveling up your business..."
“Lead to Launch filled a huge gap in my business education and gave me the tools I needed to refine my marketing skills and operational processes—something my formal training never fully covered. The small cohort size and group coaching dynamic were invaluable, providing tailored feedback, a strong sense of connection, and a supportive environment to grow. This program is truly worth the investment for anyone serious about leveling up their business.” – Jamie S.
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"Exactly what we need more of in this industry."
"Lead to Launch delivered more than I ever expected. Now I have an incredibly clear direction for my business—who I want to serve, how I want to serve them, and the systems I need to make it all work. The homework alone has been transformative, providing a framework that I’ll continue to reference as I refine my process and update my client-facing materials. Plus, the vulnerability and realness shared in this program are a breath of fresh air—it’s exactly what we need more of in this industry." – Tricia A.