Interior designers can get clients without a niche.

So... what’s the problem?

I'll bet you know the answer — it just doesn’t feel great to face it...

Without a niche:

• You spend a lot of time explaining what you do
• Your inquiries don’t feel as aligned as you’d like
• Clients compare you based on price instead of expertise
• It takes forever to build the portfolio of your dreams
• And your marketing takes way more time, energy, and money than it should

When your marketing isn't specific enough to stick, it doesn't matter how much of it you do. It's like trying to get to Milwaukee without a map. It's not enough to just get in your car and drive. You need direction!

Can you build a business this way?

Of course. People do it all the time.

But it’s harder. Slower. And so much more exhausting.

The problem is: if your marketing sounds like everyone else’s, people think you're the same as everyone else. Clients have no compelling reason to hire you.

Why designers fail at marketing

The interior designers I work with are thoughtful, capable, hard-working professionals. They are good at their job and care deeply about their clients. But building a successful interior design business isn't about being “creative enough” or “talented enough.”

The key to getting good clients is communicating what makes you different, who you work best with, and why a client should trust you specifically.

But most designers stay too broad. They try to be too flexible. They say they are "open to anything."

The result?

Without meaning to, they build a business around whoever happens to walk through the door.

• Not the projects they dreamed about.
• Not the clients they connect best with.
• Not the work they want to become known for.

Just… whatever they can get.

And listen — sometimes that’s part of the process. Bills exist and they gotta get paid, and sometimes you take projects because they’re available, not because they’re perfect.

But why in the world would you ASK for projects you don’t even want?!?! 

That's what you're doing when you fail to nail your niche.

Your marketing should build toward the future you actually want.

That’s what Nailing Your Niche is about.

Not becoming fake.
Not boxing yourself in.
Not inventing some trendy “brand personality.”

It’s about having the courage to say:

• “This is who I am.”
• “This is what I believe.”
• “This is who I work best with.”

And yes… that can feel terrifying.

Especially for designers who've gotten used to people-pleasing, accommodating, and shape-shifting for approval.

Trying to please to everyone is expensive... and impossible.

It costs you:

• time and energy you don't have
• financial momentum
• professional confidence
• referrals and reviews
• and the beautiful portfolio pictures of your dreams

Look, I get it. I'm a people pleaser, too.

But there's a better way. It is possible to make people happy without putting your business, reputation, and mental well-being at risk. → Decide what you want to be known for, and attract people who want exactly what you're already great at!

Clear positioning builds momentum.

Clients refer people like themselves - you gotta plant the right seeds!
Contractors send the kind of projects they do - so form the right relationships!
Great projects build strong, cohesive portfolios - attract the projects you want!

When you nail your niche:

• Marketing content becomes easier to create.
• Google starts understanding your expertise.
• Your inquiries become more aligned.
• Trust builds faster.
• Clients become more willing to pay your fees — and even wait for you!

That’s the dream.

Not “boss babe” hustle culture.
Not scaling to a billion dollars.
Not posting 47 Instagram reels a day while crying into your coffee.

The dream is spending your limited time and energy on marketing that actually has a fighting chance of working.

You do NOT have time to "market harder." You need marketing that builds the business you want to build.

That starts with becoming known for something specific.

You know... nailing your niche.

Before you panic: a niche is not just your style.

No, you do not need to become “the pink kitchen queen” (although Nicole Broughton built a 100,000-follower Instagram tribe based just on being "the girl with a green sofa" -- talk about niche!)

For most designers, a strong niche is a blend of:

• your point of view
• your personality
• your process
• your service structure
• your lived experience
• your aesthetic preferences
• your values
• and the kinds of results you care about delivering

It's your training, your talent, your passion and your past experience shaken, stirred, and poured into an easy-to-serve cocktail glass.  

Whether you’re:

• an engineer-turned-designer who creates deeply functional homes
• a designer obsessed with cleanable, practical family spaces
• a systems-loving creative who thrives on details and organization
• a remodel veteran who truly understands renovation stress
• a practical luxury designer who values warmth over performance
• a detail-oriented designer who believes client care matters just as much as aesthetics

... there is something about you that makes you the right designer for your perfect clients to hire.

Clarity makes marketing easier.

We're talking strategic content, straightforward services, & simple sales conversations.

You don't need to offer the sun, moon, and stars.

You just need to be clear about what it is you do.

Clients don’t hire the most talented designer. → They hire the clearest one.

Ready to stop throwing marketing spaghetti at the wall?

Let's look at what happens inside Nail Your Niche!

In this live, highly interactive 2-week course, I help a small cohort of determined interior designers clarify what makes them different, shape that into a compelling and marketable message, and build a stronger foundation for every future marketing effort they make.

Together, we work on:

• defining your 5 Distinguishers
• clarifying your Design POV
• creating messaging clients actually understand
• improving your marketing focus
• developing SEO-friendly content ideas
• identifying what makes your expertise memorable
• and learning how to attract more right-fit clients with less wasted effort

You get:

10 class sessions, taught live by yours truly

A small-group environment with no more than 6 designers per cohort

Personalized feedback on your homework and messaging

AND 3 private coaching sessions to help you set clear goals and implement what you learned

This is not another self-guided, pre-recorded, faceless group course you'll never finish or implement. We're talking real strategy, real feedback, and real support.

This is not about becoming louder. It’s about becoming clearer.

Because once your marketing becomes clear, everything else gets easier too.

Nail Your Niche Is For You If…

You’re tired of vague marketing that never seems to gain traction

You know you have something valuable to offer, but struggle to explain it clearly

You’ve spent time or money on marketing that didn’t produce meaningful results

You want clients who trust your expertise instead of constantly second-guessing you

You’re willing to become more specific in order to make marketing easier

You care deeply about your clients, but know people-pleasing is hurting your business

You want a business that feels more intentional, sustainable, and aligned with your strengths

You’re ready to stop trying to appeal to everyone

Course Details

2 Weeks — Monday through Friday

Maximum 6 Designers Per Cohort

10 Live Teaching Sessions

3 Private Coaching Calls

Personalized Homework Feedback

What's it cost?

• • Total Value: $2350

  • Your Tuition: $1600

  • Course Deposit: $450 to reserve your spot

When is the next Class? → Sept 14, 2026*

*If you can't make the next session, see the course calendar below for future dates.