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The Seriously Happy Herald
Time to get schooled by business.
Ask Smarter Questions: It Helps Clients Make Better, Faster Design Decisions!
In a world overflowing with choices, our job isn’t just to offer clients options — it’s to help them confidently choose the right one. The Power of Smart Questions Picture this: A potential client walks into your showroom, hops on a call, or pops into your inbox. You ask a few really good questions, and suddenly, they’re…
How to Create A Fabulous Interior Design Freebie
If you’re reading this, you already know it’s smart to have an email list. The real question is — how do you create a Freebie that actually leads to paying clients? The Problem with Most Freebies The first thing to acknowledge is that most people aren’t going to hire you right after they download your Freebie. You’ll…
Show, Don’t Tell: The Key to Happier Client Communication
We’ve all been there — stuck in a conversation where two people are using the same words but… mean completely different things. 😬 It’s a small thing, but it can create some big obstacles if you’re trying to help your clients, customers, or students accomplish a goal. A client might say they love ‘blue rooms,’ but is…
Embrace Scope Creep: It’s A Profitable Side Hustle!
Everyone talks about avoiding scope creep like it’s an ominous threat to our timelines and profit margins. And sure, if you’re doing more work but not getting paid any more money, scope creep is a profit-devouring nightmare. But handled right, scope creep is a profitable opportunity. Without spending any time, money or energy finding a…
Should you give away free interior design advice?
Yes. I believe you SHOULD give away free interior design advice. And also, no, you should not give away free interior design advice. Let me explain. 😂 ✅ When to Give Away Free Advice If you have a chance to be in front of a large group of your ideal clients, be as generous with…
Make 2025 better than 2024 with a Strategic End-of-Year Client Review
Ah, the end of the year. A magical time for interior designers to reflect on what worked, what didn’t, and what made us cry into a bottle of rosé while Googling “how to quit your own business.” 😭 But instead of rewatching old HGTV reruns and wondering why your life doesn’t look like a design…
3 Marketing Lessons I Wish I Learned Earlier as an Interior Design Business Owner
Oh the lessons I’ve learned. 1) I wish I understood that marketing implementation is not the same as marketing strategy. Oh, if only I’d grasped this sooner—it would’ve saved me so much frustration. My assistants were wonderful people and eager employees, but without me steering the ship with a proper marketing map, they were left posting blindly, chasing trends, and…
Does Your Aesthetic POV Matter? Expert Advice from an Interior Design Business Coach
I Thought I Was a Design Chameleon… Till I Got a 2-Star Yelp Review. 🥺 When I first started as a designer I thought I could design anything for anyone. In fact, I thought being a design chameleon was a strength, allowing me to cater to every client’s needs. Over time I learned that this…
How To Define Your Interior Design Services
Creating Clear Services Makes Sales So Much Easier! As an interior designer, one of your most important business decisions is how you’ll define your interior design services. Maybe it’s a bit of all three. Whatever you choose, base your services on your strengths and passions, and most importantly, make sure those service descriptions are clear,…
Pick A Lane: What’s Your Interior Design Luxury Level?
Why I Help Regular People Get Happy At Home. When I started my interior design business, I had a big decision to make: would I focus on the luxury market and cater to the top 1%, or would I serve the mid-market, designing for “real” people living in regular homes? All my mentors encouraged me…
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