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Seriously Happy Biz Tips

My best advice for growing your interior design business

kid dressed as ghost in sheet

Do you ever have clients ghost you?

By Rebecca West | April 22, 2025

Do you ever have clients ghost you? I don’t mean during the sales process. I mean—they’ve already paid you, you’ve already started the project, and yet… crickets. No response to emails. No scheduling their next meeting. Just—silence. I’m that client waaay too often. 😑 I ALWAYS pay my bills timely, but answering emails from people…

counting money for Interior design budget

How to Price Your Interior Design Services

By Rebecca West | March 5, 2025

Great interior design work requires the right design budget, but how do you get clients to bring the right budget to the table, prepared to invest in professional design services? The way NOT to do it? Say “For Every Budget” anywhere on your website or in your marketing. 🚫 I talk about how to price your…

Ask Smarter Questions: It Helps Clients Make Better, Faster Design Decisions!

By Rebecca West | February 20, 2025

In a world overflowing with choices, our job isn’t just to offer clients options — it’s to help them confidently choose the right one. The Power of Smart Questions Picture this: A potential client walks into your showroom, hops on a call, or pops into your inbox. You ask a few really good questions, and suddenly, they’re…

How to Create A Fabulous Interior Design Freebie

By Rebecca West | February 3, 2025

If you’re reading this, you already know it’s smart to have an email list. The real question is — how do you create a Freebie that actually leads to paying clients? The Problem with Most Freebies The first thing to acknowledge is that most people aren’t going to hire you right after they download your Freebie. You’ll…

Show, Don’t Tell: The Key to Happier Client Communication

By Rebecca West | January 27, 2025

We’ve all been there — stuck in a conversation where two people are using the same words but… mean completely different things. 😬 It’s a small thing, but it can create some big obstacles if you’re trying to help your clients, customers, or students accomplish a goal. A client might say they love ‘blue rooms,’ but is…

extra income for interior design firms

Embrace Scope Creep: It’s A Profitable Side Hustle!

By Rebecca West | January 20, 2025

Everyone talks about avoiding scope creep like it’s an ominous threat to our timelines and profit margins. And sure, if you’re doing more work but not getting paid any more money, scope creep is a profit-devouring nightmare. But handled right, scope creep is a profitable opportunity. Without spending any time, money or energy finding a…

Wondering if you need an interior design business coach to help with interior design marketing?

Should you give away free interior design advice?

By Rebecca West | December 9, 2024

Yes. I believe you SHOULD give away free interior design advice. And also, no, you should not give away free interior design advice. Let me explain. 😂 ✅ When to Give Away Free Advice If you have a chance to be in front of a large group of your ideal clients, be as generous with…

Make 2025 better than 2024 with a Strategic End-of-Year Client Review

By Rebecca West | December 5, 2024

Ah, the end of the year. A magical time for interior designers to reflect on what worked, what didn’t, and what made us cry into a bottle of rosé while Googling “how to quit your own business.” 😭 But instead of rewatching old HGTV reruns and wondering why your life doesn’t look like a design…

3 Marketing Lessons I Wish I Learned Earlier as an Interior Design Business Owner

By Rebecca West | December 4, 2024

Oh the lessons I’ve learned. 1) I wish I understood that marketing implementation is not the same as marketing strategy. Oh, if only I’d grasped this sooner—it would’ve saved me so much frustration. My assistants were wonderful people and eager employees, but without me steering the ship with a proper marketing map, they were left posting blindly, chasing trends, and…

Colorful orange and navy blue living room interior design

Does Your Aesthetic POV Matter? Expert Advice from an Interior Design Business Coach

By Rebecca West | August 20, 2024

I Thought I Was a Design Chameleon… Till I Got a 2-Star Yelp Review. 🥺 When I first started as a designer I thought I could design anything for anyone. In fact, I thought being a design chameleon was a strength, allowing me to cater to every client’s needs. Over time I learned that this…

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