Seriously Happy Biz Tips
My best advice for growing your interior design business
Want Free PR & Media Mentions?
– originally published on Medium – Pitching to journalist sources like HARO (Help A Reporter Out) and SOS (Source of Sources) is a fantastic way to boost your business’s online presence , but… only if you actually get quoted! As an interior designer who’s landed dozens of print, podcast, radio, and TV features, and now a…
Maison et Objet: A Waste of Your Money or a Valuable Investment?
So you want to travel to Paris & make it a business write-off? If you’re an interior designer in the USA, Maison et Objet might be just the travel-excuse you’ve been looking for. But is it really worth it? I moved to Paris in 2024 after 17 years running a residential interior design studio in…
Do you ever have clients ghost you?
Do you ever have clients ghost you? I don’t mean during the sales process. I mean—they’ve already paid you, you’ve already started the project, and yet… crickets. No response to emails. No scheduling their next meeting. Just—silence. I’m that client waaay too often. 😑 I ALWAYS pay my bills timely, but answering emails from people…
How to Price Your Interior Design Services
Great interior design work requires the right design budget, but how do you get clients to bring the right budget to the table, prepared to invest in professional design services? The way NOT to do it? Say “For Every Budget” anywhere on your website or in your marketing. 🚫 I talk about how to price your…
Ask Smarter Questions: It Helps Clients Make Better, Faster Design Decisions!
In a world overflowing with choices, our job isn’t just to offer clients options — it’s to help them confidently choose the right one. The Power of Smart Questions Picture this: A potential client walks into your showroom, hops on a call, or pops into your inbox. You ask a few really good questions, and suddenly, they’re…
How to Create A Fabulous Interior Design Freebie
If you’re reading this, you already know it’s smart to have an email list. The real question is — how do you create a Freebie that actually leads to paying clients? The Problem with Most Freebies The first thing to acknowledge is that most people aren’t going to hire you right after they download your Freebie. You’ll…
Show, Don’t Tell: The Key to Happier Client Communication
We’ve all been there — stuck in a conversation where two people are using the same words but… mean completely different things. 😬 It’s a small thing, but it can create some big obstacles if you’re trying to help your clients, customers, or students accomplish a goal. A client might say they love ‘blue rooms,’ but is…
Embrace Scope Creep: It’s A Profitable Side Hustle!
Everyone talks about avoiding scope creep like it’s an ominous threat to our timelines and profit margins. And sure, if you’re doing more work but not getting paid any more money, scope creep is a profit-devouring nightmare. But handled right, scope creep is a profitable opportunity. Without spending any time, money or energy finding a…
Should you give away free interior design advice?
Yes. I believe you SHOULD give away free interior design advice. And also, no, you should not give away free interior design advice. Let me explain. 😂 ✅ When to Give Away Free Advice If you have a chance to be in front of a large group of your ideal clients, be as generous with…
Make 2025 better than 2024 with a Strategic End-of-Year Client Review
Ah, the end of the year. A magical time for interior designers to reflect on what worked, what didn’t, and what made us cry into a bottle of rosé while Googling “how to quit your own business.” 😭 But instead of rewatching old HGTV reruns and wondering why your life doesn’t look like a design…
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