Seriously Happy Biz Tips
My best advice for growing your interior design business
Want “Better” Interior Design Clients?
Interior designers often say they want “higher-end” clients—but what does that actually mean? Bigger budgets, larger homes, or simply better-fit projects? This article breaks down why vague marketing attracts vague inquiries, how clear price signals help the right clients find you faster, and why “better” clients don’t always mean more expensive ones.
Want Free PR & Media Mentions?
– originally published on Medium – Pitching to journalist sources like HARO (Help A Reporter Out) and SOS (Source of Sources) is a fantastic way to boost your business’s online presence , but… only if you actually get quoted! As an interior designer who’s landed dozens of print, podcast, radio, and TV features, and now a…
Maison et Objet: A Waste of Your Money or a Valuable Interior Design Investment?
So you want to travel to Paris & make it a business write-off? If you’re an interior designer in the USA, Maison et Objet might be just the travel excuse you’ve been looking for. But is it really worth it? I moved to Paris in 2024 after 17 years running a residential interior design studio…
Do you ever have clients ghost you?
Do you ever have clients ghost you? I don’t mean during the sales process. I mean—they’ve already paid you, you’ve already started the project, and yet… crickets. No response to emails. No scheduling their next meeting. Just—silence. I’m that client waaay too often. 😑 I ALWAYS pay my bills timely, but answering emails from people…
How to Price Your Interior Design Services
Great interior design work requires the right design budget, but how do you get clients to bring the right budget to the table, prepared to invest in professional design services? The way NOT to do it? Say “For Every Budget” anywhere on your website or in your marketing. 🚫 I talk about how to price your…
Ask Smarter Questions: It Helps Clients Make Better, Faster Design Decisions!
In a world overflowing with choices, our job isn’t just to offer clients options — it’s to help them confidently choose the right one. The Power of Smart Questions Picture this: A potential client walks into your showroom, hops on a call, or pops into your inbox. You ask a few really good questions, and suddenly, they’re…
How to Create A Fabulous Interior Design Freebie
If you’re reading this, you already know it’s smart to have an email list. The real question is — how do you create a Freebie that actually leads to paying clients? The Problem with Most Freebies The first thing to acknowledge is that most people aren’t going to hire you right after they download your Freebie. You’ll…
Show, Don’t Tell: The Key to Happier Client Communication
We’ve all been there — stuck in a conversation where two people are using the same words but… mean completely different things. 😬 It’s a small thing, but it can create some big obstacles if you’re trying to help your clients, customers, or students accomplish a goal. A client might say they love ‘blue rooms,’ but is…
Embrace Scope Creep: It’s A Profitable Side Hustle!
Everyone talks about avoiding scope creep like it’s an ominous threat to our timelines and profit margins. And sure, if you’re doing more work but not getting paid any more money, scope creep is a profit-devouring nightmare. But handled right, scope creep is a profitable opportunity. Without spending any time, money or energy finding a…
Should Interior Designers Give Away Free Advice?
Yes. Interior designers *should* give away free advice. And also, no. Interior designers should absolutely not give away free advice. Let me explain. 😂 The issue is not whether free advice is good or bad. The issue is where you give that advice, who you give it to, and whether it helps your business grow…
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