Nail Your Niche works best for residential interior designers who are actively trying to market their business, not just thinking about it.

You should have:

• A live website
• Examples of your current marketing efforts, such as blog posts, social posts, reels, email newsletters, podcast appearances, networking outreach, or other ways you’ve tried to get visible

Important: If you’re still deeply attached to “helping everyone,” this may not be the right course for you.

Nail Your Niche is not a course where you listen to marketing theory, nod thoughtfully, and then go back to staring at a blank Google Doc.

You leave with clearer language, stronger direction, and practical tools you can use in your website copy, social media, email marketing, networking, referrals, and future work with marketing help.

In practical terms, you’ll work on:

• A private kickoff marketing audit so we can look at what you’re currently saying, where your message is getting muddy, and what needs to change.
• A clearer niche and message so you can explain what makes your business different without sounding generic, vague, or like every other designer in your market.
• Your 5 Distinguishers so you can name what makes you the one to hire.
• A stronger website tagline or homepage message so potential clients can quickly understand who you help, what you do, and why it matters.
• A practical “Why Me?” one-pager you can use with contractors, real estate agents, referral partners, and potential collaborators.
• SEO-friendly Areas of Expertise so you know what topics your business should become known for online.
• A focused marketing direction so you can stop wasting time on random marketing and choose strategies that actually fit your business, energy, and goals.
• Personalized homework feedback so you're not trying to figure out your message alone.
• Two bonus post-course private coaching calls to help you keep going after the intensive ends.

To sum up: You’ll leave with the core messaging and strategic direction your marketing has been missing. Plus, if you complete the optional daily challenges, you can also leave with real marketing assets drafted or created during the course — such as social posts, reel ideas, blog outlines, referral talking points, media angles, or visibility pitches.

In other words: You won't just learn what your niche is. You'll learn how to use it.

Nail Your Niche is a working intensive, so you’ll want to protect real time for it.

Before class begins, you’ll complete an Audit Questionnaire. Rebecca will then complete a private Messaging Audit, which you’ll review together in your kickoff session.

During the 2-week intensive, classes are held live Monday through Friday. Plan for:

• 1 hour of live class each weekday
• 1–3 hours of homework Monday through Friday
• additional time for optional daily challenges, especially if you choose to publish, pitch, record, or create marketing assets during the course

After the 2-week intensive, you’ll also have two 1-hour private coaching sessions with Rebecca to help you refine and implement what you learned.

This is not a passive course. You’ll get the most value if you can treat these two weeks as a focused marketing sprint for your business.

Live participation is required to receive homework feedback.

If you must miss a class, let Rebecca know ahead of time and she'll try to provide a recording so you can catch up by the next class.

If you or a family member falls ill during the course and you can't make a class, we will determine together if you should rejoin the next cohort, or if you can quickly catch up by watching the recording and completing the homework. 💛

If your circumstances change before class begins and you can't take the class, you can gift your spot to another designer with instructor approval, or take a rain check for the next available cohort.

Be sure to clear your calendar before registering for Nail Your Niche. You'll be glad you did! 💪

Nail Your Niche is an interactive, collaborative course. I require live participation from my students. We move quickly, each lesson focusing on a new angle, making it tricky to catch up if you fall behind.

For the best results and the most direct coaching feedback from me, set time aside for both the class and daily homework. 💪

If you know you can't be present for all class dates this quarter, please check the course calendar for the next time the course will be offered.

If your circumstances change before class begins and you can't take the class, you can gift your spot to another designer with instructor approval, or take a rain check for the next available cohort.

If you or a family member falls ill during the course and you can't make a class, we will determine together if you should rejoin the next cohort, or if you can quickly catch up by watching the recording and completing the homework. 💛

Deposits for Nail Your Niche are non-refundable, and tuition is non-refundable once registration closes.

If your circumstances change before class begins and you can't take the class, you can gift your spot to another designer with instructor approval, or take a rain check for the next available cohort. You must notify me in writing by email by the Friday before the first session date.

If you or a family member falls ill during the course and you can't make a class, we will determine together if you should rejoin the next cohort, or if you can quickly catch up by watching the recording and completing the homework. 💛

Every student who has Nail Your Niche says I make it simpler than any coach they've ever worked with, and leaves with a brand new understanding of what it actually means to have a niche.

That said, if you've taken a course with another coach specifically designed to help interior designers find their niche and you're feeling nervous about trying again, please share that with me in your placement call.

Maybe you just need some private coaching to really lean into the niche you already have. Let's chat! 💛