Lead to Launch Curriculum & FAQs

That's actually great!

I ask designers to come into this course with the basic pieces of an onboarding process in place: a website, contact form, their typical consult questions, and the contract they currently use with their clients.

Then, in Lead to Launch, you identify the gaps, strengthen the language, and connect those pieces into a more coherent client journey.

The goal is not to replace everything. It is to make the entire experience clearer, more intentional, and easier to repeat.

Lead to Launch works best for residential interior designers who have worked with enough real clients to recognize patterns in their inquiries, consultations, expectations, and project starts. A specific number of years matters less than having real situations and recurring problems you want to improve.

The program is not limited to luxury designers, full-service firms, or designers with employees. The principles apply whether you are a solo designer offering consultations, design-only services, renovation design, procurement, or full-service design.

If you are brand-new and have not yet worked with enough clients to identify where your process is breaking down, the Placement Chat will help us determine whether this is the right starting point.

Nail Your Niche helps the right people recognize why they should hire you. Lead to Launch helps interested prospects understand how to work with you and prepares them to become successful clients.

If your main challenge is attracting the right leads and communicating what makes your business different, Nail Your Niche may be the better fit. If you are getting inquiries or booking projects but the path from first contact to project kickoff feels improvised, repetitive, or unclear, Lead to Launch is probably the better place to start.

We can talk through that during your Placement Chat.

Depending on what your business needs most, you will create or strengthen:

• Your website and service messaging
• Your price signals
• Your inquiry form and client homework
• Your initial consultation questions and process
• Your service descriptions and client responsibilities
• Your design agreement
• Your onboarding sequence
• Your client FAQs
• Your What to Expect documents

You will receive examples, guidance, and practical frameworks, but Lead to Launch is not a generic template library. You will develop language and documents that reflect your actual services, clients, boundaries, and business model.

Some students rebuild nearly everything. Others refine strong existing pieces and connect them into a more cohesive system.

Reserve the scheduled hour every Monday, Wednesday, and Friday for all six weeks.

• Mondays & Wednesdays are live teaching sessions.
• Fridays are structured implementation sessions for questions, feedback, and focused work on your business.

Homework and implementation average 1 to 3 hours per lesson, although the workload varies depending on what you already have and how much you decide to revise.

For the best results, protect the class hour plus approximately two hours immediately afterward to apply the lesson while it is fresh. 

A somewhat lighter client workload during the six weeks will make it easier to complete the work and get the full value from the program.

Lead to Launch is designed as a three-day-a-week live program. Plan to attend the Monday and Wednesday lessons and the Friday Implementation Session each week.

Recordings are available when an occasional conflict is unavoidable, but they are intended for prompt catch-up rather than replacing live participation. If you already know you cannot consistently protect all three weekly sessions, a future cohort may be a better fit.

The end of the six-week cohort is not the end of your support. 💛

After the course, you will receive one private coaching session per month for three months. These sessions are included in your tuition and would cost $900 if booked separately.

You can use them to finish implementation, refine documents after testing them with real prospects and clients, troubleshoot anything that is not working as expected, and decide what to improve next. The monthly spacing gives you time to put the work into practice before receiving your next round of focused support.

Yes. The earlier you enroll in the next Lead to Launch cohort, the more bonus coaching you receive.

Once you place your deposit, you will receive one private 30-minute Pre-Launch Coaching Session each month until the program begins. These focused sessions are designed to clear small obstacles, make important decisions, and address anything that could make it harder to get the full benefit from the course.

Enrollment is available only for the next scheduled cohort, so you cannot reserve a place several cohorts in advance.

These bonus sessions are in addition to the three 60-minute private coaching sessions included for every Lead to Launch student after the six-week program.

Deposits for Lead To Launch are non-refundable, and tuition is non-refundable once registration closes.

If your circumstances change before class begins and you can't take the class, you can gift your spot to another designer with instructor approval, or take a rain check for the next available cohort. You must notify me in writing by email by the Friday before the first session date.

If you or a family member falls ill during the course and you can't make a class, we will determine together if you should rejoin the next cohort, or if you can quickly catch up by watching the recording and completing the homework. 💛

The Placement Chat is a brief conversation about where your current client journey is breaking down, what you hope to improve, and whether Lead to Launch is the right program for you.

We will also discuss the upcoming schedule, expected workload, and any questions you have before enrolling. It is not a high-pressure sales call. If another program or service would be a better starting point, I will tell you. 💛