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How I Got Seriously Happy
Lessons on getting schooled by business.
Does Your Aesthetic POV Matter? Expert Advice from an Interior Design Business Coach
I Thought I Was a Design Chameleon… Till I Got a 2-Star Yelp Review. 🥺 When I first started as a designer I thought I could design anything for anyone. In fact, I thought being a design chameleon was a strength, allowing me to cater to every client’s needs. Over time I learned that this…
How To Define Your Interior Design Services
Creating Clear Services Makes Sales So Much Easier! As an interior designer, one of your most important business decisions is how you’ll define your interior design services. Maybe it’s a bit of all three. Whatever you choose, base your services on your strengths and passions, and most importantly, make sure those service descriptions are clear,…
Pick A Lane: What’s Your Interior Design Luxury Level?
Why I Help Regular People Get Happy At Home. When I started my interior design business, I had a big decision to make: would I focus on the luxury market and cater to the top 1%, or would I serve the mid-market, designing for “real” people living in regular homes? All my mentors encouraged me…
The Hidden Cost of a Large Interior Design Territory
Avoid Burnout and Build a Thriving Design Business by Targeting the Right Geographic Market. Like a lot of designers, when I started my interior design business in Seattle, I thought having a broad service area would attract more clients. I willingly traveled as far east as Sammamish and Issaquah, west to the islands, up north…
Be Yourself! It’s the Best Business Strategy for Interior Designers
Embrace Your True Personality To Attract Your Ideal Clients and Boost Your Brand. When I first launched my interior design business, I was obsessed with appearing “professional.” I knew my success hinged on how others perceived me, and I worked hard to cultivate an image that fit the traditional mold. I dressed in the classic…
SMART Financial Goals for 2024
Wondering what kind of a SMART financial goal I’ve set for 2024? I’ll show you mine if you show me yours. 😉 What’s *my* 2024 goal? To make $60,000 directly from course sales from the two courses I built last year: “Nail Your Niche” (all about nailing our unique brand messages) and “From Client Lead…
13 Questions to Ask Before You Work With A New Contractor or Sub
Building a trusted list of contractors, vendors, and other resources is an essential part of establishing your interior design business. The challenge is vetting folks to figure out if you want to work with them before trying them out on a new project. No one likes experimenting on their clients. 😬 Your first project with…
Divorce ended my marriage but launched a remarkable career
My design career started with a divorce. Maybe yours did, too? Once upon a time, I lived in a cute townhome in Seattle with my (now ex) hubby. Newly married, we blissfully picked out paint colors and made the most of our hand-me-down furniture. A few years later, cue the plot twist – our marriage…
What advice do you have for new interior designers about internships?
I LOVE mentoring emerging designers. They’re so eager and excited to launch their design biz, and bring wonderful fresh energy to our industry! If you’re an about-to-graduate designer you probably have the same questions as many other new designers. I’m here today to answer 1 of the top 3 questions I get: Should I get…
Good-bye Seattle, hello Paris!
Have you heard the news? Seriously Happy Homes is going on sabbatical for two years starting August 31, 2023! Yep, after 15 years in the biz, I’m shutting things down and moving to Paris with my hubby! He’s pursuing his dream of becoming a chef at Le Cordon Bleu, while I launch v2.0 of my…
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