Seriously Happy Biz Tips
My best advice for growing your interior design business
Why Interior Designers Should Put Prices On Their Websites (This might be controversial.)
A few days ago, I found myself on the buying end of a sale, and it reminded me why it’s so important for designers to put prices on their website. As someone who spends a lot of time teaching interior designers how to guide clients through decisions, I always find it fascinating to experience someone…
Interior Design Clients Aren’t Difficult—They’re Scared, Confused, Tired, & Overwhelmed
Wondering why your interior design clients can’t make a decision? Interior Design Business Coach explains everything in her upcoming book The DECIDE Method. In this excerpt, she talk about the 5 common obstacles to making important decisions.
Do You Need a “Good Portfolio” to Get Interior Design Clients?
Interior designers worry about their portfolios, and with good reason. We work in a visual industry, and the internet feels full of designers with more luxurious projects, larger renovation budgets, and clients who apparently agree to install unlacquered brass and hand-painted wallpaper without a single practical concern getting in the way of “The Grand Vision.”…
My Best Argument for Embracing an Interior Design Niche: It Helps You Figure Out the Numbers
Recently, one of my regular readers wrote to say: “My discomfort with talking numbers comes from not always knowing how much things cost. Every time I try to research ‘typical’ ranges, they vary wildly… I need to figure out a few reliable price ranges I can confidently reference in conversation.” ~ Frustrated in San Francisco…
Want “Better” Interior Design Clients?
Interior designers often say they want “higher-end” clients—but what does that actually mean? Bigger budgets, larger homes, or simply better-fit projects? This article breaks down why vague marketing attracts vague inquiries, how clear price signals help the right clients find you faster, and why “better” clients don’t always mean more expensive ones.
Want Free PR & Media Mentions?
– originally published on Medium – Pitching to journalist sources like HARO (Help A Reporter Out) and SOS (Source of Sources) is a fantastic way to boost your business’s online presence , but… only if you actually get quoted! As an interior designer who’s landed dozens of print, podcast, radio, and TV features, and now a…
Maison et Objet: A Waste of Your Money or a Valuable Investment?
So you want to travel to Paris & make it a business write-off? If you’re an interior designer in the USA, Maison et Objet might be just the travel-excuse you’ve been looking for. But is it really worth it? I moved to Paris in 2024 after 17 years running a residential interior design studio in…
Do you ever have clients ghost you?
Do you ever have clients ghost you? I don’t mean during the sales process. I mean—they’ve already paid you, you’ve already started the project, and yet… crickets. No response to emails. No scheduling their next meeting. Just—silence. I’m that client waaay too often. 😑 I ALWAYS pay my bills timely, but answering emails from people…
How to Price Your Interior Design Services
Great interior design work requires the right design budget, but how do you get clients to bring the right budget to the table, prepared to invest in professional design services? The way NOT to do it? Say “For Every Budget” anywhere on your website or in your marketing. 🚫 I talk about how to price your…
Ask Smarter Questions: It Helps Clients Make Better, Faster Design Decisions!
In a world overflowing with choices, our job isn’t just to offer clients options — it’s to help them confidently choose the right one. The Power of Smart Questions Picture this: A potential client walks into your showroom, hops on a call, or pops into your inbox. You ask a few really good questions, and suddenly, they’re…
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